Saturday, July 5, 2008
Video Marketing Handbook
2:29 AM |
Video Marketing Handbook
In its basic form, video advertising can be described as an ad that would normally run on TV being delivered online, but as the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. For example, producing shorter edits or versions that work without sound.
Video advertising on the internet isn’t new, but the volumes and the variety of different formats available is increasing considerably. Many websites already carry video advertising which is usually in the form of pre-rolls or other forms of moving image using, for example, Flash technology. However, within the next few years one of the major differences will be an increasing amount of video advertising presented in and around other video content. This could just as easily be programming from existing broadcasters, made for broadband, branded content and even user-generated content (UGC).
Both marketers and consumers love video because they feel comfortable with the experience. Great action, plots, storylines, people, special effects and so on are all familiar from our exposure to great TV ads. Online video takes this to the next level by delivering the content we love to new devices, such as desktop computers, laptops, mobile phones and other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video. [more...]
In its basic form, video advertising can be described as an ad that would normally run on TV being delivered online, but as the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. For example, producing shorter edits or versions that work without sound.
Video advertising on the internet isn’t new, but the volumes and the variety of different formats available is increasing considerably. Many websites already carry video advertising which is usually in the form of pre-rolls or other forms of moving image using, for example, Flash technology. However, within the next few years one of the major differences will be an increasing amount of video advertising presented in and around other video content. This could just as easily be programming from existing broadcasters, made for broadband, branded content and even user-generated content (UGC).
Both marketers and consumers love video because they feel comfortable with the experience. Great action, plots, storylines, people, special effects and so on are all familiar from our exposure to great TV ads. Online video takes this to the next level by delivering the content we love to new devices, such as desktop computers, laptops, mobile phones and other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video. [more...]
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