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We last spoke with Rick Burton more than seven years ago. At the time, we were publishing our interviews on Reveries.com, and Rick was director of the Warsaw Sports Marketing Center at the University of Oregon.

Rick was extremely concerned, back then, about the future of professional sports in America. “What’s driving me is my passion for an American way of life,” Rick said. “I’m worried that we may be losing parts of it.”

After citing a litany of issues, from rising ticket prices to the popularity of videogames to the decline of youth sports leagues, he challenged the big leagues to find new and innovative ways to connect with sports fans or risk losing their relevance. ...[Download]