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Thursday, July 3, 2008

Best Canadian Brands 2008 : A ranking by brand valuea

10:50 PM |














Best Canadian Brands 2008 : A ranking by brand valuea

This country-specific study for Canada uses the same methodology as our Best Global Brands ranking, which is published each year with BusinessWeek magazine. Over the past ten years, our global and regional rankings have become the barometer of successful brand management. The environments in which brands operate, and the challenges and opportunities they face, have changed dramatically during this time. Evidence is stronger each year that brands have the ability to create significant economic value for the businesses they serve, and we can successfully measure the value created.

Interbrand pioneered the technique of measuring brands as business assets twenty years ago and draws upon a wealth of valuation experience and branding expertise to produce this study, having conducted over 5,000 valuations for brands around the world. The clearest output of this exercise is the asset value of the brand, but understanding what is driving this brand value is far more important to the business. The insights gained through brand analytics and measurement focus brand management on the elements that will effectively increase the brand’s value among stakeholders – revealing how brand can drive revenue and profitability by influencing choice and sustaining margins. [more...]
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