Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts
Thursday, February 26, 2009
World Trade Magazine, January 2009
4:32 AM |
World Trade Magazine, January 2009
68 pages | 50 pages | English | 16.8 MB
World Trade magazine: The trusted source of information and analysis for executives at the highest level of midsized to large U.S. manufacturers engaged in domestic and international trade.
Monthly, World Trade Magazine examines each sector of world trade - transportation, logistics and supply chain management, technology, finance and trade services, and domestic and international economic development. Emphasis is on executive interviews and in-depth company profiles designed to assist our readers in making their businesses more profitable.
World Trade Magazine is today’s most relevant U.S. logistics journal delivering news and information to 100% U.S. subscribers active in domestic and international trade.
Today businesses are sourcing abroad so they need information on how to operate overseas. 82% of our subscribers plan to enter foreign markets within the next year. World Trade reflects the priorities and diverse interests of its senior level and management subscribers to help them navigate today’s rapidly changing and highly competitive global marketplace.
World Trade covers every aspect of the global supply chain from the movement of products across the U.S. to the procurement from delivery to international markets: LTL, Technology, Express Delivery, 3PL, Air Cargo, Trade Finance, Private Fleet, Warehousing, Ports, Ocean. Download
Wednesday, August 13, 2008
The Importance of Procurement in a Global Environment
7:56 AM |
The Importance of Procurement in a Global Environment
Until recently, procurement was a necessary, but seldom celebrated, component of multinational corporations. But times have changed: These days, procurement organizations within companies are playing pivotal roles in the success of global firms in ways that old-fashioned purchasing managers could never have imagined.
Until recently, procurement was a necessary, but seldom celebrated, component of multinational corporations. But times have changed: These days, procurement organizations within companies are playing pivotal roles in the success of global firms in ways that old-fashioned purchasing managers could never have imagined.
In this podcast special report, Wharton faculty and procurement experts at The Boston Consulting Group discuss why the procurement function has risen to such prominence in a highly competitive global environment, and how, as supplies of critical commodities tighten and prices rise, companies can strategize to mitigate these and other risks.[Download]
Tuesday, August 12, 2008
Affiliate Marketing Handbook
12:37 AM |
Affiliate Marketing Handbook
The purchase of goods and services over the internet is the new commerce reality. The value of online shopping sales in the UK exceeded £4bn a month for the first time in July 2007 according to the IMRG Index. Consumer confidence in internet shopping is at an all time high, online retailers such as Amazon and Play.com have become mainstream brands and all high-street brands now recognise the importance of the internet sales channel and have invested in ecommerce.
Hand in hand with the growth of e-retail there has been a rise in affiliate marketing. In 2006 E-consultancy estimated the value of affiliate sales to be above £2bn and increasing on average 60% year-on-year. Affiliate marketing is the ideal partner to online retailers as it works like a virtual sales team, paid only on commission.
For online retailers and service providers the use of affiliate marketing has allowed the acquisition of new customers and helped consolidate brands’ positioning in existing markets. Through the management of an affiliate network, affiliate channels have become a very profitable addition to sales and marketing strategies.
There is still work to be done, however. The IAB’s affiliate marketing council, whose members contributed to the development of this guide, have identified that there remains a need to better educate advertisers on affiliate marketing. This guide outlines how the discipline works and highlights the different ways in which affiliate strategies can help brands trading online.[Download]
Thursday, August 7, 2008
18 Steps for Starting Your Business
12:14 AM |
18 Steps for Starting Your Business
Starting your own business is always exciting, but it also means that you need to understand and do all of the things that will turn your great idea into a functioning company.With all of the things to be considered (your business name, location, legal structure, business license, seller’s permits, insurance, web site, finance, marketing, etc.), it is easy to feel as if you are going through a maze. This step-by-step guide is thorough, clear, concise, and easy-to-follow.
Linda Pinson has been successfully educating entrepreneurs for more than 20 years. With this book, she has once again provided you with one of the most dependable and informative sources on the market. Packed with the most up-to-date information, forms, examples, and worksheets, this book will guide you patiently through everything you need to start a successful new business. Find the right business for you by matching your skills and interests Decide if it is best to buy a business, start your own company, buy a franchise, or be a social entrepreneur Find out how to get a business license, file a DBA, and get a seller’s permit Name your business, decide on your legal structure, and choose a location See if you qualify for a home-based business Protect your business with insurance, copyrights, trademarks and patents Look at financing options for your business Set up your bookkeeping and plan your cash flow Research your target market and plan your advertising strategy Learn Internet basics and develop a web site for your business Learn the basics of business planning [Download]
Starting your own business is always exciting, but it also means that you need to understand and do all of the things that will turn your great idea into a functioning company.With all of the things to be considered (your business name, location, legal structure, business license, seller’s permits, insurance, web site, finance, marketing, etc.), it is easy to feel as if you are going through a maze. This step-by-step guide is thorough, clear, concise, and easy-to-follow.
Linda Pinson has been successfully educating entrepreneurs for more than 20 years. With this book, she has once again provided you with one of the most dependable and informative sources on the market. Packed with the most up-to-date information, forms, examples, and worksheets, this book will guide you patiently through everything you need to start a successful new business. Find the right business for you by matching your skills and interests Decide if it is best to buy a business, start your own company, buy a franchise, or be a social entrepreneur Find out how to get a business license, file a DBA, and get a seller’s permit Name your business, decide on your legal structure, and choose a location See if you qualify for a home-based business Protect your business with insurance, copyrights, trademarks and patents Look at financing options for your business Set up your bookkeeping and plan your cash flow Research your target market and plan your advertising strategy Learn Internet basics and develop a web site for your business Learn the basics of business planning [Download]
Tuesday, August 5, 2008
Globalization Becomes Truly Global:Lessons Learned at Lenovo
12:32 AM |
Globalization Becomes Truly Global:Lessons Learned at Lenovo
"Lenovo, one of the world’s largest manufacturers of personal computers, is a prime example of [an] 'emerging-market' multinational ... With its 2005 acquisition of IBM’s personal computer division, it is arguably the first multinational with its roots in an emerging market to reverse the traditional direction of globalization. Over two decades, the company has developed a unique global structure and business strategy that has its products, people, and facilities in 160 countries. Here are four lessons that we’ve learned along the way that can help other global companies—and those with global ambitions—derive economic and social value from globalization." [Download]
Monday, August 4, 2008
Business Improvisation: The Diving Catch of the Corporate World
11:46 PM |
Business Improvisation: The Diving Catch of the Corporate World
Recall that moment when you where your most creative, aware, and tuned into the world around you. Imagine how valuable it would be to harness that state of mind and apply it at will to your most stressful and challenging business situations. To shine when others collapse or choke. To take a potentially disastrous circumstance and turn it into a diving catch worthy of any sports show highlight reel. Business Improvisation is the process of accessing and applying creativity to a situation in real time. It is the ability to converge composition, creativity and execution to achieve success. [Download]
Recall that moment when you where your most creative, aware, and tuned into the world around you. Imagine how valuable it would be to harness that state of mind and apply it at will to your most stressful and challenging business situations. To shine when others collapse or choke. To take a potentially disastrous circumstance and turn it into a diving catch worthy of any sports show highlight reel. Business Improvisation is the process of accessing and applying creativity to a situation in real time. It is the ability to converge composition, creativity and execution to achieve success. [Download]
Monday, July 28, 2008
Leadership and Innovation in a Networked World
7:33 PM |
Leadership and Innovation in a Networked World
"At its best, innovation is more than a team sport - it is a networked, collaborative adventure, and if we can begin to imagine new paradigms for collaboration, and the appropriate models for leadership within collaborative teams, we'll be more likely to find [success]."[Download]
"At its best, innovation is more than a team sport - it is a networked, collaborative adventure, and if we can begin to imagine new paradigms for collaboration, and the appropriate models for leadership within collaborative teams, we'll be more likely to find [success]."[Download]
Sunday, July 6, 2008
The Latest in Search Marketing : Advanced techniques you need to know
12:00 AM |
The Latest in Search Marketing : Advanced techniques you need to know
The recent report from the IAB/PWC shows that internet advertising spend will top £2.7 billion in 2007. If this isn’t exciting enough, then the 44% growth in the paid search sector must go a long way to show that search engine marketing is working, and working beautifully for advertisers. The last 18 months has seen some great developments in the industry, helping marketers realise the web’s potential for targeting their wares to consumers through search in a myriad of ways. Whether it’s Yahoo!’s new Panama platform, Google Analytics or Microsoft ad Center’s demographic targeting capabilities, it is these innovative tools that are helping advertisers create better, more meaningful connections with consumers. We see the future of search as being all about the data – not just where are my customers searching and what are they searching for? But who are my customers? Where are they coming from? Where are they going? How can I target them better? But it’s not just us! Marketers are, quite rightly, looking for more insight and a better return on investment and the search engines are responding![more...]
The recent report from the IAB/PWC shows that internet advertising spend will top £2.7 billion in 2007. If this isn’t exciting enough, then the 44% growth in the paid search sector must go a long way to show that search engine marketing is working, and working beautifully for advertisers. The last 18 months has seen some great developments in the industry, helping marketers realise the web’s potential for targeting their wares to consumers through search in a myriad of ways. Whether it’s Yahoo!’s new Panama platform, Google Analytics or Microsoft ad Center’s demographic targeting capabilities, it is these innovative tools that are helping advertisers create better, more meaningful connections with consumers. We see the future of search as being all about the data – not just where are my customers searching and what are they searching for? But who are my customers? Where are they coming from? Where are they going? How can I target them better? But it’s not just us! Marketers are, quite rightly, looking for more insight and a better return on investment and the search engines are responding![more...]
Saturday, July 5, 2008
IAB Mobile Advertising Report
11:42 PM |
IAB Mobile Advertising Report
Mobile internet advertising is any form of advertising on a mobile device that requires the internet. This can include websites designed for mobile phones, search engine marketing, traditional banner adverts, video adverts and ringtone downloads. All of these advertising tools are already available for mobile phones. Mobile marketing on the other hand encompasses all of the above, but also includes text messaging, mobile commerce and Bluetooth marketing. These methods of marketing use mobile, but don’t necessarily use the internet. On a mobile device, you can usually tell when an application is using the internet because it will either warn you in advance or a small connection symbol will appear at the edge of the screen (often a spinning globe). [more...]
Mobile internet advertising is any form of advertising on a mobile device that requires the internet. This can include websites designed for mobile phones, search engine marketing, traditional banner adverts, video adverts and ringtone downloads. All of these advertising tools are already available for mobile phones. Mobile marketing on the other hand encompasses all of the above, but also includes text messaging, mobile commerce and Bluetooth marketing. These methods of marketing use mobile, but don’t necessarily use the internet. On a mobile device, you can usually tell when an application is using the internet because it will either warn you in advance or a small connection symbol will appear at the edge of the screen (often a spinning globe). [more...]
Video Marketing Handbook
2:29 AM |
Video Marketing Handbook
In its basic form, video advertising can be described as an ad that would normally run on TV being delivered online, but as the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. For example, producing shorter edits or versions that work without sound.
Video advertising on the internet isn’t new, but the volumes and the variety of different formats available is increasing considerably. Many websites already carry video advertising which is usually in the form of pre-rolls or other forms of moving image using, for example, Flash technology. However, within the next few years one of the major differences will be an increasing amount of video advertising presented in and around other video content. This could just as easily be programming from existing broadcasters, made for broadband, branded content and even user-generated content (UGC).
Both marketers and consumers love video because they feel comfortable with the experience. Great action, plots, storylines, people, special effects and so on are all familiar from our exposure to great TV ads. Online video takes this to the next level by delivering the content we love to new devices, such as desktop computers, laptops, mobile phones and other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video. [more...]
In its basic form, video advertising can be described as an ad that would normally run on TV being delivered online, but as the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. For example, producing shorter edits or versions that work without sound.
Video advertising on the internet isn’t new, but the volumes and the variety of different formats available is increasing considerably. Many websites already carry video advertising which is usually in the form of pre-rolls or other forms of moving image using, for example, Flash technology. However, within the next few years one of the major differences will be an increasing amount of video advertising presented in and around other video content. This could just as easily be programming from existing broadcasters, made for broadband, branded content and even user-generated content (UGC).
Both marketers and consumers love video because they feel comfortable with the experience. Great action, plots, storylines, people, special effects and so on are all familiar from our exposure to great TV ads. Online video takes this to the next level by delivering the content we love to new devices, such as desktop computers, laptops, mobile phones and other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video. [more...]
Thursday, July 3, 2008
Best Canadian Brands 2008 : A ranking by brand valuea
10:50 PM |
Best Canadian Brands 2008 : A ranking by brand valuea
This country-specific study for Canada uses the same methodology as our Best Global Brands ranking, which is published each year with BusinessWeek magazine. Over the past ten years, our global and regional rankings have become the barometer of successful brand management. The environments in which brands operate, and the challenges and opportunities they face, have changed dramatically during this time. Evidence is stronger each year that brands have the ability to create significant economic value for the businesses they serve, and we can successfully measure the value created.
Interbrand pioneered the technique of measuring brands as business assets twenty years ago and draws upon a wealth of valuation experience and branding expertise to produce this study, having conducted over 5,000 valuations for brands around the world. The clearest output of this exercise is the asset value of the brand, but understanding what is driving this brand value is far more important to the business. The insights gained through brand analytics and measurement focus brand management on the elements that will effectively increase the brand’s value among stakeholders – revealing how brand can drive revenue and profitability by influencing choice and sustaining margins. [more...]
This country-specific study for Canada uses the same methodology as our Best Global Brands ranking, which is published each year with BusinessWeek magazine. Over the past ten years, our global and regional rankings have become the barometer of successful brand management. The environments in which brands operate, and the challenges and opportunities they face, have changed dramatically during this time. Evidence is stronger each year that brands have the ability to create significant economic value for the businesses they serve, and we can successfully measure the value created.
Interbrand pioneered the technique of measuring brands as business assets twenty years ago and draws upon a wealth of valuation experience and branding expertise to produce this study, having conducted over 5,000 valuations for brands around the world. The clearest output of this exercise is the asset value of the brand, but understanding what is driving this brand value is far more important to the business. The insights gained through brand analytics and measurement focus brand management on the elements that will effectively increase the brand’s value among stakeholders – revealing how brand can drive revenue and profitability by influencing choice and sustaining margins. [more...]
2008 Real Estate Capital Markets Industry Outlook: Top Ten Issues
1:41 AM |
2008 Real Estate Capital Markets Industry Outlook: Top Ten Issues
Given the cyclical nature of the commercial real estate (CRE) industry, and the level of commentary coming from the press, it’s more important now than ever to take a closer look at key issues facing CRE in order to invest strategically. While the debate rages as to whether CRE will be “fine until 09,” or headed for more immediate challenges in 2008, the facts and related issues themselves tell a compelling story, especially as the CRE industry weathers the current credit crunch. The goal of this tenth report of a series is to provide insight into where the CRE market is headed by taking a step back and reviewing critical issues, core fundamentals and underlying factors. [more...]
Given the cyclical nature of the commercial real estate (CRE) industry, and the level of commentary coming from the press, it’s more important now than ever to take a closer look at key issues facing CRE in order to invest strategically. While the debate rages as to whether CRE will be “fine until 09,” or headed for more immediate challenges in 2008, the facts and related issues themselves tell a compelling story, especially as the CRE industry weathers the current credit crunch. The goal of this tenth report of a series is to provide insight into where the CRE market is headed by taking a step back and reviewing critical issues, core fundamentals and underlying factors. [more...]
Monday, June 30, 2008
How to Build an E-book Money Machine
7:48 PM |
How to Build an E-book Money Machine
In this ebook you will find all the tools you need to begin making money creating and publishing e-books. This e-book shows you how to create and sell your e-books without spending a single penny. Dan Wegner is a 25 year veteran on electronic media and provides a quick, easy-to-follow guide to building your e-book publishing empire. [more...]
In this ebook you will find all the tools you need to begin making money creating and publishing e-books. This e-book shows you how to create and sell your e-books without spending a single penny. Dan Wegner is a 25 year veteran on electronic media and provides a quick, easy-to-follow guide to building your e-book publishing empire. [more...]
Wednesday, June 25, 2008
Joomla! Cash ! Money-making weapons for your Joomla! website
6:43 PM |
Joomla! Cash ! Money-making weapons for your Joomla! website
So you want to be an entrepreneur? Or maybe you already are one. Maybe you want to earn some extra cash, but don't have the time to setup an eBay® store. Whatever the case is, this book is for you.
This book is suitable for business people with a medium level of technical skill who need a good primer on how to implement a cash-generating website. Those unfamiliar with Joomla! would benefit from reading Building Websites with Joomla! 1.5 Beta 1. [more...]
So you want to be an entrepreneur? Or maybe you already are one. Maybe you want to earn some extra cash, but don't have the time to setup an eBay® store. Whatever the case is, this book is for you.
This book is suitable for business people with a medium level of technical skill who need a good primer on how to implement a cash-generating website. Those unfamiliar with Joomla! would benefit from reading Building Websites with Joomla! 1.5 Beta 1. [more...]
Sunday, June 22, 2008
Search Marketing Fact Pack 2007
1:26 AM |
Search Marketing Fact Pack 2007
OVERVIEW
U.S. SEARCH MARKETING SPENDING TO 2012
Source: Forrester Report “U.S. Online Marketing Forecast: 2007 To 2012,” Oct. 10, 2007. Paid inclusion is the amount spent on submitting pages to paid directories (like Froogle, Yahoo Shopping) for cataloging. Paid search is the amount spent on paid search media on search engines. Contextual listings is the amount spent buying contextual ads across content sites in different search engine or aggregator networks. Agency fees is the amount of money paid to interactive agencies or search marketing vendors for help managing the above three buys. Numbers are rounded. [more...]
OVERVIEW
U.S. SEARCH MARKETING SPENDING TO 2012
Source: Forrester Report “U.S. Online Marketing Forecast: 2007 To 2012,” Oct. 10, 2007. Paid inclusion is the amount spent on submitting pages to paid directories (like Froogle, Yahoo Shopping) for cataloging. Paid search is the amount spent on paid search media on search engines. Contextual listings is the amount spent buying contextual ads across content sites in different search engine or aggregator networks. Agency fees is the amount of money paid to interactive agencies or search marketing vendors for help managing the above three buys. Numbers are rounded. [more...]
Saturday, June 21, 2008
T-shirts and Suits: A Guide to the Business of Creativity
3:14 AM |
T-shirts and Suits: A Guide to the Business of Creativity
'T-Shirts and Suits' is a practical, useful handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context.
The book condenses over twenty years' experience of working in the creative enterprises, combined with learning from clients and from business school. [more...]
Thursday, June 12, 2008
A World of Opportunity
8:18 PM |
A World of Opportunity
Center For Urban Future | 2007 | ISBN 20070224-08 | English | 60 pages | PDF | 745 KB
It could not be denied that immigrants to the U.S.A. bring a boost to American economy. They have emerged as key engines of growth for cities from New York to Los Angeles. These people seemed to have a built-in knack for entrepreneurship and with a little planning and support, they could provide an even bigger economic boost in the future.
As the economic competition's stakes get higher and higher, city mayors have tried and are willing to try almost every possible way to kick-start their respective economies by embracing everything from artists and biotechnology companies to sports arenas. For many of the nation’s urban centers, however, a more rewarding— if decidedly less glamorous—answer is hiding in plain sight: tappingtheir growing immigrant populations. This book will give you more insights as to how to make this phenomenon into an opportunity. [more...]
Wednesday, June 11, 2008
Climate Changes Your Business
10:45 PM |
Climate Changes Your Business
KPMG International | 2008 | ISBN 978-90-6990-137-4 | English | 75 pages | PDF | 2.1 MB
Climate change has its known effects on the corporate world but how far do we know about it? This review is the result of a study aimed at identifying the specific risks and economic impacts at sector level brought about by climatic changes. How must businesses address this fact? The purpose of this review is to contribute to the debate and to encourage further research and, most importantly, to help companies better understand and respond to the issues at stake.
The nature and magnitude of the risks brought about by climate change to businesses remain unclear to most businessmen. As of now there is a shortage of hard data, of quantitative projections, and also of consistency in the risk-assessment methodologies applied. [more...]
KPMG International | 2008 | ISBN 978-90-6990-137-4 | English | 75 pages | PDF | 2.1 MB
Climate change has its known effects on the corporate world but how far do we know about it? This review is the result of a study aimed at identifying the specific risks and economic impacts at sector level brought about by climatic changes. How must businesses address this fact? The purpose of this review is to contribute to the debate and to encourage further research and, most importantly, to help companies better understand and respond to the issues at stake.
The nature and magnitude of the risks brought about by climate change to businesses remain unclear to most businessmen. As of now there is a shortage of hard data, of quantitative projections, and also of consistency in the risk-assessment methodologies applied. [more...]
My Idea : Is It A Business?
2:13 AM |
My Idea : Is It A Business?
Language : English
Format : PDF
Pages : 24
Size : 1.5 MB
Ideas could equate to wealth. Wealth is not that easy to steal but ideas are. This little book will help you protect your ideas legally so that you would be able to develop it and make use of it to the fullest. The object of this book is to give the reader an overview of the issues that any business minded and creative person must know.
The book will also guide you and give you advice as to appropriate professional organisations that could be of help. You’ll also find a couple of examples of successful ideas which have been developed into businesses. [more...]
Sunday, June 1, 2008
Protecting Personal Information : A Guide for Business
8:45 PM |
Protecting Personal Information : A Guide for Business
Most companies keep sensitive personal information in their files—names, Social Security numbers, credit card, or other account data—that identifies customers or employees. This information often is necessary to fill orders, meet payroll, or perform other necessary business functions. However, if sensitive data falls into the wrong hands, it can lead to fraud, identity theft, or similar harms. Given the cost of a security breach—losing your customers’ trust and perhaps even defending yourself against a lawsuit—safeguarding personal information is just plain good business. [more...]
Most companies keep sensitive personal information in their files—names, Social Security numbers, credit card, or other account data—that identifies customers or employees. This information often is necessary to fill orders, meet payroll, or perform other necessary business functions. However, if sensitive data falls into the wrong hands, it can lead to fraud, identity theft, or similar harms. Given the cost of a security breach—losing your customers’ trust and perhaps even defending yourself against a lawsuit—safeguarding personal information is just plain good business. [more...]
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