Saturday, July 5, 2008
IAB Mobile Advertising Report
11:42 PM |
IAB Mobile Advertising Report
Mobile internet advertising is any form of advertising on a mobile device that requires the internet. This can include websites designed for mobile phones, search engine marketing, traditional banner adverts, video adverts and ringtone downloads. All of these advertising tools are already available for mobile phones. Mobile marketing on the other hand encompasses all of the above, but also includes text messaging, mobile commerce and Bluetooth marketing. These methods of marketing use mobile, but don’t necessarily use the internet. On a mobile device, you can usually tell when an application is using the internet because it will either warn you in advance or a small connection symbol will appear at the edge of the screen (often a spinning globe). [more...]
Mobile internet advertising is any form of advertising on a mobile device that requires the internet. This can include websites designed for mobile phones, search engine marketing, traditional banner adverts, video adverts and ringtone downloads. All of these advertising tools are already available for mobile phones. Mobile marketing on the other hand encompasses all of the above, but also includes text messaging, mobile commerce and Bluetooth marketing. These methods of marketing use mobile, but don’t necessarily use the internet. On a mobile device, you can usually tell when an application is using the internet because it will either warn you in advance or a small connection symbol will appear at the edge of the screen (often a spinning globe). [more...]
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