Sunday, June 22, 2008
Search Marketing Fact Pack 2007
1:26 AM |
Search Marketing Fact Pack 2007
OVERVIEW
U.S. SEARCH MARKETING SPENDING TO 2012
Source: Forrester Report “U.S. Online Marketing Forecast: 2007 To 2012,” Oct. 10, 2007. Paid inclusion is the amount spent on submitting pages to paid directories (like Froogle, Yahoo Shopping) for cataloging. Paid search is the amount spent on paid search media on search engines. Contextual listings is the amount spent buying contextual ads across content sites in different search engine or aggregator networks. Agency fees is the amount of money paid to interactive agencies or search marketing vendors for help managing the above three buys. Numbers are rounded. [more...]
OVERVIEW
U.S. SEARCH MARKETING SPENDING TO 2012
Source: Forrester Report “U.S. Online Marketing Forecast: 2007 To 2012,” Oct. 10, 2007. Paid inclusion is the amount spent on submitting pages to paid directories (like Froogle, Yahoo Shopping) for cataloging. Paid search is the amount spent on paid search media on search engines. Contextual listings is the amount spent buying contextual ads across content sites in different search engine or aggregator networks. Agency fees is the amount of money paid to interactive agencies or search marketing vendors for help managing the above three buys. Numbers are rounded. [more...]
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