Wednesday, June 11, 2008
A New Model for News: Studying the Deep Structure of Young-Adult News Consumption
5:48 PM |
A New Model for News: Studying the Deep Structure of Young-Adult News Consumption
Associated Press | June 2008 | 71 pages | PDF | 3.1 MB
This book is the result of the research conducted by the Associated Press in the spring of 2007. What started out as a routine research ended up in a book that could reshape our thinking about journalism in the digital age.
"As part of our strategic planning process, we sought to understand news consumption patterns beyond what traditional market data and consumer surveys could tell us. We had a senior management retreat coming up, and we needed something more exciting than regional growth rates to stimulate discussion." [more...]
Associated Press | June 2008 | 71 pages | PDF | 3.1 MB
This book is the result of the research conducted by the Associated Press in the spring of 2007. What started out as a routine research ended up in a book that could reshape our thinking about journalism in the digital age.
"As part of our strategic planning process, we sought to understand news consumption patterns beyond what traditional market data and consumer surveys could tell us. We had a senior management retreat coming up, and we needed something more exciting than regional growth rates to stimulate discussion." [more...]
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