Sunday, June 22, 2008
BtoB Special Issue - 2007 E-Mail Marketer Insight
12:20 AM |
BtoB Special Issue - 2007 E-Mail Marketer Insight
Effective E-mail marketing strategy is increasingly about reaching recipients with the right content at the right time. To achieve this deceptively simple goal, marketers are turning to life cycle marketing, or e-nurturing, to anticipate the prospect’s or customer’s needs depending on where they are in the sales cycle. At the same time, many are adding online preference centers, or improving those already in place, thereby enabling customers to specify exactly what information they want to receive and when they want to receive it. [more...]
Effective E-mail marketing strategy is increasingly about reaching recipients with the right content at the right time. To achieve this deceptively simple goal, marketers are turning to life cycle marketing, or e-nurturing, to anticipate the prospect’s or customer’s needs depending on where they are in the sales cycle. At the same time, many are adding online preference centers, or improving those already in place, thereby enabling customers to specify exactly what information they want to receive and when they want to receive it. [more...]
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