Wednesday, May 21, 2008
Internet shopping: An OFT market study
7:33 PM |
Internet shopping: An OFT market study
Publisher : Office of Fair Trading
Publication date : 2007
ISBN : 2007OFT921
Language : English
Pages : 176
Format : PDF
Size : 1.7 MB
The effect of the internet in marketing in the past decade is so immense, it has changed a lot of things in the world of business. The way people buy things today is very different from the way they buy them twenty years ago. This study explores this phenomenon of the internet revolution as it allow individuals to have tremendous power as retail channels in businesses.
In the 90's, if you want to buy a record you could go to the nearest record store and buy your tape. If you want to to have a new cassete tape player you could order it from you favorite appliance store and wait for weeks before it could be delivered. But that is not the way we do these things now. You can listen to your favorite band's latest album without going through the hassle of going to the record bars to look for it. Without leaving your seat you can have what you want.
The speed at which the internet phenomenon has swept over the marketing world is impressive. This book will help you keep up with these changes. [more...]
Publisher : Office of Fair Trading
Publication date : 2007
ISBN : 2007OFT921
Language : English
Pages : 176
Format : PDF
Size : 1.7 MB
The effect of the internet in marketing in the past decade is so immense, it has changed a lot of things in the world of business. The way people buy things today is very different from the way they buy them twenty years ago. This study explores this phenomenon of the internet revolution as it allow individuals to have tremendous power as retail channels in businesses.
In the 90's, if you want to buy a record you could go to the nearest record store and buy your tape. If you want to to have a new cassete tape player you could order it from you favorite appliance store and wait for weeks before it could be delivered. But that is not the way we do these things now. You can listen to your favorite band's latest album without going through the hassle of going to the record bars to look for it. Without leaving your seat you can have what you want.
The speed at which the internet phenomenon has swept over the marketing world is impressive. This book will help you keep up with these changes. [more...]
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