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"Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!" Amy Curtis, Jet Blue

99 examples of Seth Godin's PURPLE COW philosophy, sort of the sequel to his bestselling Purple Cow book. By finding the edges, by becoming remarkable, organizations win. Invest in cool stuff, not advertising. The goal is to enter a Purple Cow trance, in which all the examples combine and shine a bright light on your particular quandary, making it easy for you to invent your own Cow. EVERY SINGLE PENNY the author makes from this eBook is donated to www.roomtoread.org , which builds libraries in Vietnam and other countries. By my calculations, you're paying about 10 cents an example. Not a bad deal.

About the Author:

Seth Godin is a NEW YORK TIMES bestselling author, a renowned public speaker and an agent of change. The author of "Permission Marketing" (an Amazon bestseller for more than a year) and "Unleashing the Ideavirus" (the bestselling e-book ever written), Godin's most recent book is called "Purple Cow." His projects have been featured in THE WALL STREET JOURNAL, FORBES, THE GUARDIAN, CNN, FORTUNE, INSIDE, and sold in countries around the world. BUSINESS WEEK called him, “The ultimate entrepreneur for the information age,” while PROMO named Godin, "the Prime Minister of Permission Marketing." Seth Godin started the very first online direct marketing company (Yoyodyne). Now he writes and speaks full-time.