Wednesday, August 6, 2008
In Defense of Advertising
11:10 PM |
In Defense of Advertising
A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It presents the foundations of advertising to be reason, ethical egoism, and laissez-faire capitalism, and its theme is that the so-called social and economic criticisms of advertising are false because they are based on an unrealistic philosophic and economic world view. The author defends advertising because it appeals to the self-interest of consumers and promotes profit-making gains for capitalists.[Download]
A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It presents the foundations of advertising to be reason, ethical egoism, and laissez-faire capitalism, and its theme is that the so-called social and economic criticisms of advertising are false because they are based on an unrealistic philosophic and economic world view. The author defends advertising because it appeals to the self-interest of consumers and promotes profit-making gains for capitalists.[Download]
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