Sunday, June 22, 2008
T&E magazine, June 2008
2:00 AM |
T&E magazine, June 2008
T&E magazine is aimed at helping companies master travel and entertainment expense management by offering policy advice, legal insights, trend analysis and smart solutions for the many challenges facing travel management professionals. [more...]
T&E magazine is aimed at helping companies master travel and entertainment expense management by offering policy advice, legal insights, trend analysis and smart solutions for the many challenges facing travel management professionals. [more...]
Search Marketing Fact Pack 2007
1:26 AM |
Search Marketing Fact Pack 2007
OVERVIEW
U.S. SEARCH MARKETING SPENDING TO 2012
Source: Forrester Report “U.S. Online Marketing Forecast: 2007 To 2012,” Oct. 10, 2007. Paid inclusion is the amount spent on submitting pages to paid directories (like Froogle, Yahoo Shopping) for cataloging. Paid search is the amount spent on paid search media on search engines. Contextual listings is the amount spent buying contextual ads across content sites in different search engine or aggregator networks. Agency fees is the amount of money paid to interactive agencies or search marketing vendors for help managing the above three buys. Numbers are rounded. [more...]
OVERVIEW
U.S. SEARCH MARKETING SPENDING TO 2012
Source: Forrester Report “U.S. Online Marketing Forecast: 2007 To 2012,” Oct. 10, 2007. Paid inclusion is the amount spent on submitting pages to paid directories (like Froogle, Yahoo Shopping) for cataloging. Paid search is the amount spent on paid search media on search engines. Contextual listings is the amount spent buying contextual ads across content sites in different search engine or aggregator networks. Agency fees is the amount of money paid to interactive agencies or search marketing vendors for help managing the above three buys. Numbers are rounded. [more...]
SOA World Magazine June 2008
12:55 AM |
SOA World Magazine June 2008
SOA World Magazine is the world's leading magazine dedicated to web services technology.
This month's issue introduces us to SOA design patterns. Here is an excerpt of the editor's note :
When I was a kid, which seems like just yesterday (and no comments from the peanut gallery), I loved playing with LEGO, making imaginary ray guns, space ships, and other things that amuse the average boy. LEGO’s popularity and longevity have to be due in no small part to the ability to assemble a new creation from basic components. Mashups are the IT version of LEGO (or at least the creations we used to make with all the little blocks). They are part of the breakthrough we’ve been waiting for in the user interface space for quite some time. Our interfaces had become boring, and just like the silos of application functionality that we are trying to dismantle using SOA, our interfaces have been isolated areas on our screen. They overlap, they cover one another, but they never intersect, no matter how much we’d like them to.
Recently it became apparent to me how much mashups are a part of our future, and, more important, how we can come to rely on them without even realizing it. I’ve been using some real estate sites and have gotten used to mapping and overlays and the ability to resize the maps. Nothing remarkable, really, but I also received an e-mail from a vendor that included a link to a map for the location. When I went to the site, I was disappointed – the map was simply a static image, rather than one I could adjust so I could see routes and other points of
interest. I even muttered “How Web 1.0” under my breath. Clearly, I’ve become spoiled by the capabilities and possibilities that Web 2.0 and SOA offer. [more...]
SOA World Magazine is the world's leading magazine dedicated to web services technology.
This month's issue introduces us to SOA design patterns. Here is an excerpt of the editor's note :
When I was a kid, which seems like just yesterday (and no comments from the peanut gallery), I loved playing with LEGO, making imaginary ray guns, space ships, and other things that amuse the average boy. LEGO’s popularity and longevity have to be due in no small part to the ability to assemble a new creation from basic components. Mashups are the IT version of LEGO (or at least the creations we used to make with all the little blocks). They are part of the breakthrough we’ve been waiting for in the user interface space for quite some time. Our interfaces had become boring, and just like the silos of application functionality that we are trying to dismantle using SOA, our interfaces have been isolated areas on our screen. They overlap, they cover one another, but they never intersect, no matter how much we’d like them to.
Recently it became apparent to me how much mashups are a part of our future, and, more important, how we can come to rely on them without even realizing it. I’ve been using some real estate sites and have gotten used to mapping and overlays and the ability to resize the maps. Nothing remarkable, really, but I also received an e-mail from a vendor that included a link to a map for the location. When I went to the site, I was disappointed – the map was simply a static image, rather than one I could adjust so I could see routes and other points of
interest. I even muttered “How Web 1.0” under my breath. Clearly, I’ve become spoiled by the capabilities and possibilities that Web 2.0 and SOA offer. [more...]
BtoB Special Issue - 2007 E-Mail Marketer Insight
12:20 AM |
BtoB Special Issue - 2007 E-Mail Marketer Insight
Effective E-mail marketing strategy is increasingly about reaching recipients with the right content at the right time. To achieve this deceptively simple goal, marketers are turning to life cycle marketing, or e-nurturing, to anticipate the prospect’s or customer’s needs depending on where they are in the sales cycle. At the same time, many are adding online preference centers, or improving those already in place, thereby enabling customers to specify exactly what information they want to receive and when they want to receive it. [more...]
Effective E-mail marketing strategy is increasingly about reaching recipients with the right content at the right time. To achieve this deceptively simple goal, marketers are turning to life cycle marketing, or e-nurturing, to anticipate the prospect’s or customer’s needs depending on where they are in the sales cycle. At the same time, many are adding online preference centers, or improving those already in place, thereby enabling customers to specify exactly what information they want to receive and when they want to receive it. [more...]
Saturday, June 21, 2008
T-shirts and Suits: A Guide to the Business of Creativity
3:14 AM |
T-shirts and Suits: A Guide to the Business of Creativity
'T-Shirts and Suits' is a practical, useful handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context.
The book condenses over twenty years' experience of working in the creative enterprises, combined with learning from clients and from business school. [more...]
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